Paramount Top Marketing Exec Josh Line Exits to Join Yahoo
At 30 years young, Yahoo is one of the internet's most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger
Paramount Global's decision to rely on VideoAmp for viewership numbers marks a dramatic shift, given Nielsen's long-standing dominance in TV ad measurement since the 1950s.
