#partner-marketing

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fromHackernoon
1 month ago

Your Next Growth Engine Isn't Ads - It's Who You Partner With | HackerNoon

Most brands treat partner marketing like paid media: more creators, more links, more exposure. The truth is, audiences don't buy from people they don't know. They buy from people they already trust.
Marketing
Marketing tech
fromchannelpro
3 months ago

Marketing talent brain drain could stunt channel partner success

The merging of partner and field marketing teams is threatening the specialist skills essential for effective partner marketing.
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