Cable nostalgia persists as streaming gets more expensive, fragmented
Cord reviving is rising: about 31.9% of past cord cutters resubscribed to traditional pay-TV in Q2 2025, driven by bundles, familiarity, and local content.
YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting - But Not Everyone "Enjoys The Zen"
YouTube TV has rapidly grown to over 8 million U.S. households, challenging traditional TV viewing models while facing criticism over its advertising strategy.