Marketing
fromFast Company
6 days agoWhy Pinterest is telling you to ditch the app and go to a rave
Pinterest positions itself as a source of inspiration that encourages going offline, emphasizing time well spent over attention capture.
The brand decided to divert its spend to other platforms, including Pinterest. Quickly, it found Pinterest drew in shoppers with significantly higher purchase intent than Meta. Even after the store opening, it kept investing, increasing its ad spend on the platform by 77 percent between 2022 and 2025. In that same period, Maguire's sales generated on Pinterest increased by 86 percent. Today, Pinterest is the brand's top-performing paid marketing channel in the US, with a 5.59 percent conversion rate compared to Meta's 1.72 percent.