#podcast-production

#podcast-production

In the final episode of When We All Get to Heaven, we catch up on what's happened in the many years between the emergence of effective treatment for AIDS in the late '90s and the fall of 2025, when we recorded this episode. We linger on a moment back in June 1999, when Jim was still pastor and called on the church to remember that AIDS wasn't over. Because-advances notwithstanding-it still isn't over.

Then 2019 hit, and he saw the podcasting wave building. Smart money recognizes patterns early. "We started as 'So and Sign' but rebranded to Saspod to focus exclusively on podcasting," Nicolae told me. Translation: they went all-in when everyone else was still hedging their bets. The rebrand wasn't just marketing theater. It was strategic focus-the kind that separates winners from the "we do everything" crowd that does nothing particularly well.

new podcast production took a sizable step downward (36%) in October 2025 compared to November of last year, and 21% month-over-month (Sep - Oct). 2024. Further, the October measurement represents the lowest podcast production of the 12-month period. The graph below charts the 12-month shape of new podcasts: A macro view is found in the count of new podcasts launched per year, going back to 2012. (See the chart below). We observe the Covid-era elevation of content, followed by a return to normal.

New podcast production took a step upward in September compared to August, nudging about two percent to the gain. This observation taken from ListenNotes podcast statistics. In the chart above we also see a year-0ver year comparison with September 2024, revealing a very slight drop of about one tenth of one percent.

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