On taste, texture, and appearance (the Chip Criteria Trifecta!), we wouldn't even be able to distinguish classic Ruffles from their Simplified version in a side-by-side taste test. The resemblance was uncanny, from the crispiness, to the saltiness, and even the requisite oiliness, which led to greasy, near translucent patches much like the regular variety of chips. Likewise, this healthier snack option earns major points for its price tag too.
One of these is sodium bisulfite, also known as sodium hydrogen sulfite or E222. When a small amount is added to packaged potato chips, it prevents the potatoes from browning and inhibits the growth of bacteria that can lead to spoilage. It serves the same purpose with instant mashed potatoes and packaged shrimp. What's slightly alarming is that sodium bisulfite is also used in household cleaning products. In larger quantities, it's an active ingredient in dish soap, laundry detergent, and stain removers.