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#customer-loyalty #american-express #experiential-marketing #cultural-partnerships #interchange-fees
Arts
fromFast Company
5 days ago

Capital One takes the premium credit card arms race to the next level with Miami Art Week perks

Capital One used Miami Art Week to convert exclusive cultural access into a premium credit-card benefit, prioritizing cultural relevance and emotional identity over traditional rewards.
Business
fromFortune
4 weeks ago

Credit card tier discrimination may be coming: New Visa-Mastercard swipe settlement could reshape rewards-and surcharges | Fortune

Proposed Visa and Mastercard settlement would lower interchange fees, allow merchants to restrict card acceptance, and shift costs toward consumers and premium cardholders.
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Marketing
fromFortune
2 months ago

The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials | Fortune

Financial institutions and retailers pursue long-term loyalty by tailoring premium, fee-based products and exclusive experiences to attract and retain Gen Z and millennial affluent customers.
E-Commerce
fromFast Company
4 months ago

Citi's Strata Elite Card challenges AmEx Platinum and Chase Sapphire with travel-heavy perks

Citi is launching the Citi Strata Elite Card to compete with Chase's Sapphire Reserve and American Express's Platinum Card.
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