fromBusiness Insider
1 day agoCheap coffee is winning in grocery aisles - except when shoppers want Starbucks
The average share of private label spend rose from 19% in Q1 to 22% in Q3 this year, with store brand coffee purchases ranking #1 at club stores. Starbucks took the top spot at grocery and mass stores, such as Walmart and Target, and ranked #2 at club and dollar stores, showing that consumers still prefer their name-brand coffee when they can afford to splurge.
Coffee