#product-positioning
#product-positioning

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Better Metrics for AI Search Visibility

Traffic. Focusing on traffic obscures the purpose of AI answers: to satisfy a need on-site, not to generate clicks. AI-generated solutions do not typically include links to branded websites. Google's AI Overviews, for example, sometimes links product names to organic search listings. Thus visibility does not equate to traffic. A merchant's products could appear in an AI answer and receive no clicks.

Artificial intelligence

Bicycling

fromBikeMag

3 weeks ago

Is The Mondraker Scree The Perfect Beginner eMTB or An Overpriced Miss?

The Mondraker Scree is an alloy eMTB with Bosch CX Gen 5, 29" wheels, 150/130mm travel, and pricing/features that complicate its beginner-oriented positioning.

E-Commerce

fromSocial Media Explorer

2 months ago

How to Market Your E-commerce Platform in a Crowded World - Social Media Explorer

Target a specific high-need niche and become the 100% solution rather than trying to out-spend major e-commerce platforms.

Apple

fromArs Technica

4 months ago

Review: Apple's iPhone Air is a bunch of small changes that add up to something big

The iPhone Air sacrifices battery life, camera versatility, and performance for smaller size and weight while costing as much as Pro models.

Growth hacking

fromPractical Ecommerce

5 months ago

More Fan-Out SEO Tactics

Fan-out results reveal multiple likely follow-up angles that merchants and SEOs can target to improve product positioning, citations, and on-page optimization.