#programmatic-media-buying
#programmatic-media-buying

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Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles | AdExchanger

Agentic media buying may reduce intermediaries and connect buyers to publisher ad servers, but it may also add inefficiencies and complexity.

European startups

fromThedrum

4 days ago

Versuni Selects Kepler as Global Amazon Media Agency

Kepler will manage Versuni’s global Amazon media spending across sponsored listings, search ads, and connected TV to strengthen retail media execution.

Marketing tech

fromAdExchanger

5 days ago

InMobi Goes All In On iOS; Automation, But With Handholding | AdExchanger

Apple’s limited ad inventory and specialized tools have left Apple Ads underleveraged, while AI agents can hallucinate and cause costly buying errors.

fromDigiday

5 months ago

'We got scared': Confessions of an ad tech exec's AI agent experiment

It was essentially trading the way a trafficker would, but automated. It looked at insertion orders (IOs) that came in [from brands and media buyers], it set up the campaigns, it set the campaigns live, and it started optimizing them. We were like: "This is amazing!" Well, for about a day. It spent a few thousand dollars in one go. And then we got scared.

Marketing tech

fromExchangewire

11 months ago

MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

Custom algorithms and AI are revolutionizing programmatic media buying.

Data is the most important asset driving algorithm development in ad tech.