#programmatic-ooh

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#out-of-home-advertising #experiential-marketing #sustainability #data-driven-advertising #broadsign
Media industry
fromThe Drum
2 weeks ago

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Out-of-home advertising is a creatively rich, data-enabled, experiential channel poised for growth through programmatic, immersive tech, shoppable formats, and sustainability improvements.
Marketing tech
fromAdExchanger
2 months ago

Broadsign's Big Move Isn't The Endgame. It's The Opening Gambit | AdExchanger

Broadsign's Place Exchange acquisition strengthens OOH supply and infrastructure but leaves the critical programmatic demand gap unresolved, pushing OOH toward omnichannel scale.
Marketing tech
fromExchangewire
2 months ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing tech
fromThe Drum
3 months ago

OOH buying, busted: your guide to costs, models & metrics

Modern out-of-home (OOH) buying combines direct, programmatic, and hybrid models, using CPM, cost-per-play, and fixed tenancy pricing to balance reach and responsiveness.
Marketing tech
fromThe Drum
3 months ago

Why OOH is one of today's most progressive media spaces

OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.
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