Rage bait denotes online content crafted to provoke anger and boost traffic, reflecting the attention economy and rapid internet-driven language change.
I spent hours listening to Sabrina Carpenter this year. So why do I have a Spotify listening age' of 86?
Spotify's listening-age metric often misrepresents users' tastes and provokes widespread outrage, functioning as intentional rage-bait that boosts online engagement.
Rage bait' named Oxford's word of the year for 2025
Oxford University Press named "rage bait" Word of 2025 as its usage tripled amid social unrest, online-content regulation debates, and growing concerns about digital wellbeing.
The "Rage Bait" Relationship Questions Going Viral on TikTok
Many viral couple-question trends purposefully provoke emotional reactions ('rage bait'), turning playful tests into engagement-seeking content that can sometimes be harmful.