"There's long stretches of time between game releases, and you lose touch with the players, people lose touch with what you're up to--and they generally cost a lot more, the longer they take," he said. Part of what Relic will look to do in the future is "get to market more frequently," and that doesn't mean the company wants to lower the quality bar and simply ship things faster for the sake of it. Already, the studio has improved how fast it can prototype new ideas, Dowdeswell said, noting that staffers can now get a prototype up and running in four weeks.
meaning those users who choose to adopt the new platform - each ServiceNow customer runs a private instance and can change to new versions at a time of their choosing - already have more AI to play with. Chief Innovation Officer Dave Wright told us ServiceNow did so simply because it wanted to get more AI into users' hands ASAP, as it believes they want it.