#retail-analytics

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E-Commerce
fromPractical Ecommerce
1 week ago

Competitive Pricing Starts with Data

Competitive pricing attracts buyers, preserves margins, and requires continuous competitor monitoring to respond quickly to shifting demand and market conditions.
Marketing tech
fromThedrum
6 days ago

Marks & Spencer - Uncovering the value of Facebook ads for customer acquisition

Custom conversions and a conversion lift test showed Facebook ads drove an 11% lift in incremental purchases from net new customers for M&S.
Marketing tech
fromEntrepreneur
2 months ago

How Companies Turn Loyalty Into Billion-Dollar Data Assets

Loyalty programs have evolved from customer perks into data-driven assets that provide retailers leverage through detailed behavioral profiles.
Food & drink
fromBoston.com
4 months ago

Grocery chain study ranks Market Basket No. 2 in the nation

U.S. consumers prioritize saving money on groceries more than consumers in other developed countries.
E-Commerce
fromModern Retail
4 months ago

E-commerce hasn't killed the Black Friday mall experience quite yet

Black Friday in-person shopping saw modest gains at many malls despite overall weekly foot traffic declines and mixed in-store analytics.
fromRetail Brew
11 months ago

Coworking with Skye Frontier

I used to joke that I worked for the internet when explaining my job to my grandparents. Now, I say we help people understand the why and how of advertising so they can do it more effectively.
Marketing tech
fromHackernoon
1 year ago

How Advanced Analytics Delivered $100M in Retail Value: A Personalization Breakthrough by S.Katyayan | HackerNoon

In an era where retail success increasingly depends on data-driven decision making, innovative promotional analytics at a major US department store exemplify how machine learning drives business value.
Marketing tech
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