#retention-metrics

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#customer-loyalty #loyalty-programs #customer-behavior #lock-in #startup-fundraising #investor-signals
fromForbes
3 days ago

Loyalty Isn't Love: The Hidden Truth Behind Why Customers Stay

Marketers frequently champion the idea of "customer loyalty." However, much of what is labeled as "loyalty" may not be authentic. For years, brands have patted themselves on the back for retention numbers that look impressive on dashboards. But the truth is far more uncomfortable. A large portion of what we call "loyalty" is simply inertia disguised as affection. Customers aren't staying because they love us. Many are staying because leaving feels like a chore.
Marketing
Fundraising
fromstupidDOPE | Est. 2008
3 months ago

8 Signals That Make Startup Investors Pay Attention | stupidDOPE | Est. 2008

Investors prioritize consistent signals: strong founding teams, meaningful retention-driven traction, product performance, and preparedness to deploy capital efficiently.
Marketing tech
fromLogRocket Blog
6 months ago

How to define a good retention metric for your product - LogRocket Blog

Retention is about user value, not mere return visits.
Common retention metric mistakes include misdefining and misunderstanding frequency.
Effective retention metrics must consider natural usage frequency and value generation.
Vanity metrics dilute the true meaning and utility of retention measurement.
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