#san-francisco-hotels

#san-francisco-hotels

The late-winter months are not usually a busy season for San Francisco hotels, but occupancy is high this month thanks to Super Bowl 60 on Sunday at Levi's Stadium in Santa Clara. Top-ranked hotels - if any still have rooms available - are cashing in on demand, with average rates fetching more than $1,200 a night. That's more than six times the average rate for peak times outside the weekend of the game, explained Kathleen Davis, CEO of the Sports Management Research Institute.

Of the 172 hotel markets in the U.S. that CoStar tracks, San Francisco is the least recovered post-pandemic, except for the Hawaiian island of Maui, Stathokostopoulos said. Tourism has been severely hurt on the island, the site of deadly wildfires that largely destroyed the town of Lahaina in August 2023. San Francisco did not experience any kind of natural disaster, but it still suffers from "reputational challenges" around crime and cleanliness, Stathokostopoulos said, despite recovery of the tourism business gaining momentum.