Just a short walk from the Yoda Fountain next to the Presidio Starbucks, the tightly curated store has a fair share of "Star Wars" merch but is a far cry from a toy shop. The first thing you see upon entering isn't the $2,000 replica Darth Vader helmet but rather a room full of wine from grapes grown at the exclusive Skywalker Ranch estate in Marin County, plus satellite vineyards in Italy and France.
If you find yourself in need of a seafood recommendation in Fisherman's Wharf, chances are you'll be directed to the Codmother Fish & Chips food truck, where a humble, affordable basket of battered fried fish will instantly win you over. For nearly 15 years, the popular San Francisco food truck has been a favorite among tourists and locals alike, who make a point to stop by its permanent location at the corner of Jones and Beach streets for a basket of classic fish-and-chips.
"The future of payments is here in San Francisco, a city that has always been at the heart of Visa's story," Oliver Jenkyn, group president of global markets at Visa, said in the Wednesday news release. "By bringing Visa Payments Forum home, we are investing in the local community, supporting economic growth, and showcasing San Francisco's role as a global hub for innovation."
SF Travel has released some new numbers for 2025, showing that tourism to the city continues to increase since pandemic lows, even if we still have not reached the record numbers of tourists seen in 2019. And this is mostly thanks to domestic travelers. And international tourists are still coming here, though SF Travel has documented a dip so far this year with notable decreases in the numbers of travelers from Mexico and Canada.