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1 week agoMarketers see the importance of AEO, but many haven't started | MarTech
Marketers believe answer engine optimization (AEO) will significantly reshape their organizations' digital strategy in the next three years, but only 20% have started implementing AEO initiatives. That's according to a survey conducted by Acquia and Researchscape, which also found that 50% of both small businesses (less than 100 employees) and large enterprises (10,000 employees or more) say they are unshare of the share of their traffic is sourced by LLMs.
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