#server-side-tracking

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#cookieless-measurement #cookieless-attribution #first-party-data #privacy #consent-management-platform
Marketing tech
fromBusiness
1 week ago

Cookieless Measurement and Cookieless Attribution: The Future of Digital Marketing - Business

Marketers must adopt cookieless measurement and attribution, leveraging first-party data, server-side tracking, contextual targeting, cohorts, and aggregated models to measure performance.
EU data protection
fromExchangewire
3 weeks ago

Axeptio & TAGGRS Partner to Help Marketers Regain Control of their Data

Axeptio and TAGGRS partnered to deliver EU-compliant, high-performance server-side tracking that restores marketers' data quality and control amid browser restrictions and ad blockers.
Privacy technologies
fromExchangewire
2 months ago

Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide

Axeptio and Stape partnership aims to simplify and enhance server-side tracking for global businesses amidst increasing data and privacy restrictions.
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