fromBusiness Insider
1 week agoWith snowfall at historic lows, Vail is betting Gen Z will show up for a better deal
That probably hit folks who were earlier in their career, so to speak, harder. The discount would provide a more accessible pathway for the next generation of skiers who are the future of our sport. Katz said the discounts would help appeal to a demographic that is more price sensitive, adding that Vail had seen growth in other areas but that they were having the most struggles with this age group.
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