Marketing
fromThe Drum
2 days agoFormer Weight Watchers CMO Maurice Herrera joins SodaStream
Maurice Herrera appointed US marketing head at SodaStream amid its planned $3.2bn sale to PepsiCo.
I currently have two SodaStreams in my kitchen. The Terra and the Art. From a fizzing perspective, there's really no difference between the two - they both carbonate my water as energetically as I need them to (five pumps, if you're asking). But I have to say the design is another thing altogether - only one brings one of the most influential interior design trends to your kitchen.
The fanciest and most beautifully designed Soda Stream Art is currently discounted to such an extent I feel like it's a mistake. Two of the colours - red and blue - are in bundles that were already reduced by $53 from $139.99 to $86.99 but they also have a Labor Day discount code of an an extra 25% off. This makes the most expensive bundle $65 - a sparkling 52% off at SodaStream.
SodaStream is redefining at-home carbonation, inviting fans to submit the most unpredictable sparkling water recipes for a chance to win $10,000 and embrace chaos.