#stakeholder-buy-in

#stakeholder-buy-in

The Architect Elevator is a metaphor-in reality, the company leadership may be sitting on the same building floor as you; my car metaphors could fill an entire book; and " Architecture is Selling Options " has become the anchor of many architecture keynotes. So, at least my world of architecture is full of metaphors.

What design programs rarely prepare students for is how little agency designers often have once they enter professional practice. And this challenge doesn't disappear with experience. When my co-author and I toured our book Designing Tomorrow, the most common question we heard was not what designers should do differently - but how to drive positive change in the face of resistance.