fromModern Retail
1 week agoAs big brands flood the podcast ad space, startups are refining strategies to stand out
While that influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space. After all, host-read ads became popular among startup and DTC brands initially because it was a relatively untapped space, and they gave listeners an authentic, direct call to action through a unique promo code.
Marketing tech