#startup-pr

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#results-based-pr #retainer-model #digital-pr #public-relations #media-relations #communications-strategy
Media industry
fromHollywood Life
1 week ago

Why Some Startups Choose Alternative PR Models Over Traditional Retainers

Results-based PR agencies charge per published story, offering speed, transparency, and measurable outcomes compared with traditional retainer-based PR.
Public health
fromBig Think
2 months ago

Channel the storytelling genius of Reddit cofounder Alexis Ohanian

Founders treat PR as headline-driven publicity, hiring agencies then taking hands-off approaches that create layers of disconnect between journalists and company spokespeople.
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