Marketing
fromwww.marketingdive.com
1 day agoChipotle pokes fun at AI Super Bowl ads to spotlight real ingredients
Chipotle will drop up to $1 million in free entree codes on Instagram Reels during the Super Bowl to highlight real ingredients.
My biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to coexist within the Super Bowl. Those that do-like Rocket Mortgage and Uber Eats in 2025-can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two teams as well as their fans.