#thc-beverages

#thc-beverages

Consumer enthusiasm is growing for drinks infused with cannabis, primarily Δ9-tetrahydrocannabinol (THC). The cannabis products are marketed as "better for you," without hangovers, with fewer calories or less intoxication (depending on dosage). As I have noted earlier, Gen Z and millennials are using less alcohol and more cannabis, often edibles. Some commentators describe this cultural shift as the adoption of the "California sober" mindset-consuming cannabis or THC-infused beverages rather than alcohol.

Fifteen years ago, early experiences with cannabis went something like this: a furtive glance over the shoulder while passing a joint in a parking lot, or a chaotic brownie experiment gone off the rails. Today, a "first time I tried THC" anecdote isn't likely to be remarkable at all. Maybe a friend hands you a hemp seltzer at a barbecue while children play in a bouncy house, or a bartender recommends you swap your normal martini order for a new THC mocktail.