#tiktok-advertising

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#attention-measurement #impression-level-data #creative-optimization #the-first-descendant #nexon
Marketing tech
fromExchangewire
4 days ago

DoubleVerify Becomes TikTok's First-Ever Badged Partner for Attention Insights - ExchangeWire.com

DoubleVerify expanded DV Authentic Attention to TikTok as the first badged TikTok Marketing Partner, using impression-level signals to measure attention and optimise campaign performance.
Video games
fromKotaku
3 months ago

The First Descendant's Awful AI TikTok Ads Somehow Aren't As Bad As The Excuses

The First Descendant's TikTok ads, featuring AI fakes of streamers, faced backlash for their poor quality and ethical implications.
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