fromMedium
1 week agoThe Uber Feature That Proves Context Is Everything in UX Design
As I'm stumbling around the pickup zone with my phone flashlight, squinting at license plates, I accidentally tapped something on my Uber app. Suddenly, my entire screen exploded into bright orange. Not just an orange button or notification, but the whole screen became a blazing beacon with "Toyota Camry" displayed prominently. Instinctively, I held up my phone so the driver could see this glowing orange display. Within seconds, my driver was honking and waving as he pulled up.
Mobile UX