At its Made on YouTube event on Tuesday, the video giant announced several new features aimed at improving the livestreaming experience. This includes letting creators play mini-games to entertain viewers, broadcasting simultaneously in both horizontal and vertical formats, AI-powered highlights, reacting to live events, a new ad format, and more.
and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance.