#zwift

#zwift

While initially just a software company providing an interactive indoor cycling app, the American brand has expanded in recent years into providing the hardware its customers require. It started with the smart trainer, but later partnered with fellow American cycling tech brand Wahoo.

Zwift has quietly shifted gears on its racing strategy. While there's no formal boilerplate statement, the platform has confirmed it will no longer organize or bankroll elite-level esports racing the way it once did. That means no prize money, no big-budget broadcasts, and no independently governed elite leagues, such as the Zwift World Series. But after the Esports Worlds and USA Cycling Esports Nationals changed to MyWhoosh, most Zwifters saw the writing on the wall, but most didn't bat an eye.