MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. AI is rapidly moving from buzzword to business priority. For marketers, the explosion of AI-powered tools - from generative text platforms to predictive analytics engines - promises efficiency, creativity and sharper decision-making. Yet amid the excitement, many teams fall into a familiar trap: treating AI as a shiny add-on rather than a foundational layer in their day-to-day processes.