In 2024, Apple's App Store facilitated nearly $1.3 trillion in sales, a significant increase from $514 billion in 2019, according to a report by Analysis Group. Of this amount, $1.01 trillion was attributed to physical goods and services while $129 billion came from digital goods. The study highlights the US as a major player in in-app purchases and advertising revenue, while China led in physical goods sales. However, Apple only collected under 10% in commissions, sparking global scrutiny over its app store practices, including ongoing antitrust lawsuits.
Some 78% of sales, $1.01 trillion worth, came via the sale of physical goods and services, which includes categories like general retail, travel, food delivery, and ride hailing.
Governments around the world are scrutinizing Apple's App Store practices. South Korea requires Apple and rival Google to offer alternative in-app payment methods in the country.
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