"has announced that its creative AI platform now offers unlimited image and video generations for subscribers, expanding access across web, mobile, and collaborative tools. The update enables users to generate unlimited content using Adobe's commercially safe Firefly models, as well as select third-party models including Google Nano Banana Pro, GPT Image Generation, and Runway Gen-4 Image. According to Adobe, the expanded access will help support iterative experimentation during early-stage concept development and visual exploration."
"Unlimited generations are available through firefly.adobe.com, Firefly Boards - Adobe's collaborative AI ideation environment - and the Firefly mobile app for iOS and Android. The company stated that the change is designed to reduce friction during exploratory phases of production, where creators may generate large volumes of variations before finalizing a direction. Firefly integrates with Adobe's Creative Cloud suite, allowing generated assets to be imported directly into applications such as Photoshop and Premiere for further refinement."
"Adobe positioned this workflow as a bridge between generative experimentation and production-ready pipelines commonly used in animation, VFX, and design. Adobe noted increased adoption of generative AI tools among creators, with users generating more assets and relying on longer, more detailed prompts as part of their workflows. The unlimited generation model is described as a response to these usage patterns, emphasizing sustained iteration rather than single-pass outputs."
Adobe expanded Firefly to provide unlimited image and video generations for eligible subscribers across web, mobile, and collaborative tools. The offering supports Adobe's commercially safe Firefly models and select third-party models such as Google Nano Banana Pro, GPT Image Generation, and Runway Gen-4 Image. Unlimited generations are available on firefly.adobe.com, Firefly Boards, and the Firefly mobile app for iOS and Android. Firefly integrates with Creative Cloud, enabling direct import of generated assets into Photoshop and Premiere for refinement. The unlimited model targets iterative experimentation during early-stage concept development, responding to creators generating more assets and using longer, more detailed prompts. Eligible subscribers who sign up before March 16 receive up to 2K video generations.
Read at Animation World Network
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