"Standing next to Steve Jobs on a stage in Cupertino, Iger said that Disney would begin selling digital downloads of a handful of ABC and Disney Channel shows via Apple's fledgling iTunes Store, including episodes that had premiered on TV just hours before. It was the first time a major Hollywood studio had agreed to (legally) let consumers bypass the broadcast and cable ecosystem to watch current seasons of shows as they ran on TV."
"Iger's first-of-its-kind deal with OpenAI lets consumers (legally) bypass the Hollywood ecosystem of writers, actors, and animators to create their own short-form videos featuring Disney characters. Some of these creations will even end up streaming on Disney+, allowing subscribers a choice between George Lucas's Star Wars and George from Ohio's Darth Vader vs. Ariel. To further cement Disney's commitment to artificial intelligence, the company is also making a $1 billion investment in OpenAI."
In October 2005 Bob Iger partnered with Apple to sell same-day digital downloads of ABC and Disney Channel shows on iTunes, allowing viewers to bypass traditional broadcast and cable systems. Twenty years later Iger made a first-of-its-kind deal with OpenAI that permits consumers to create short-form videos using Disney characters, some of which can stream on Disney+. Disney also committed $1 billion to OpenAI. The deal raises concerns about reducing the role and relevance of traditional writers, actors, and animators while potentially transforming content distribution and creative control. The move echoes earlier debates over digital downloads' impact on ratings and ad revenue.
Read at Vulture
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