"Comscore collects its AI chatbot report data using a combination of proprietary measurement assets, including desktop and mobile meters, and its opt-in Total Home panel. These systems track site visitation metrics for tools across both PC and mobile platforms, providing real-world usage statistics based on observed consumer behavior rather than simple downloads or self-reported surveys. Armed with this information, Comscore found that there has been a pronounced shift in chatbot use from desktop to mobile platforms."
"Comscore's latest reporting, tracking 117 AI tools across both PC and mobile platforms, reveals that mobile reach for AI assistants increased by 5.3% over the last three months, rising from 69.7 million to 73.4 million unique users. By contrast, desktop usage of these tools dropped sharply by 11.1% in the same period. From November 2024 to June 2025, mobile adoption of AI assistants surged by 82%, significantly narrowing the gap with desktop."
ChatGPT remains the most popular AI chatbot by a wide margin. Comscore collects AI chatbot usage data using proprietary desktop and mobile meters plus an opt-in Total Home panel, tracking real-world site visitation across PC and mobile. Mobile reach for AI assistants rose 5.3% over three months, from 69.7 million to 73.4 million unique users, while desktop usage fell 11.1% in the same period. From November 2024 to June 2025, mobile adoption surged 82%, narrowing the desktop gap. The top brands saw dramatic mobile growth, and Copilot's mobile growth comes mainly from Microsoft's ecosystem integration and productivity use cases. Ziff Davis filed an April 2025 lawsuit alleging OpenAI infringed copyrights.
Read at ZDNET
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