The average ChatGPT session lasts nearly three times longer than a Google search session: 14 minutes vs just 5 minutes. That small statistic hides a big story. It means people aren't just searching with AI, they're staying. They're exploring, generating, and iterating in ways search engines were never designed for. And it explains why answer engines like ChatGPT are becoming the first stop for millions of users who once reflexively typed "Google.com."
When Jose Andres Hernandez Perez began teaching Tzotzil to non-speakers a year ago, he didn't consider what he eventually ended up doing: teaching a non-human student. The idea of instructing ChatGPT came from one of his students, who suggested that he use it as a platform to help him generate teaching materials. The results of his first class were a disappointment, but he admits his fault for having passed on the Tzotzil information without any order.
Kristen Johansson's therapy ended with a single phone call. For five years, she'd trusted the same counselor through her mother's death, a divorce and years of childhood trauma work. But when her therapist stopped taking insurance, Johansson's $30 copay ballooned to $275 a session overnight. Even when her therapist offered a reduced rate, Johansson couldn't afford it. The referrals she was given went nowhere.
ChatGPT users in the U.S. can now make Etsy and Shopify purchases within conversations, marking a next step towards the future of online shopping - both for consumers and the platforms that control product discovery, recommendation, and payments. In other words, OpenAI might be on the path to reshaping who holds power in e-commerce. OpenAI's new "Instant Checkout" feature is available to ChatGPT Pro, Plus, and Free logged-in users buying from U.S.-based Etsy sellers, with more than 1 million Shopify merchants like Glossier, Skims, Spanx, and Vuori "coming soon," per OpenAI.
They say champions are made in the offseason, in the quiet moments when nobody's watching. For rookie Lakers coach JJ Redick, the offseason is for yucking it up with ChatGPT. In a pre-season press conference held on Thursday, Lakers President of Basketball Operations Rob Pelinka made the surprise announcement that Redick had locked down a contract extension. But Redick had an announcement of his own: he considers ChatGPT a "friend."
Users can simply describe the structure of their Excel data to ChatGPT to get helpful suggestions for analysis. For instance, a prompt like the one below is enough to start the analysis process: "I'm tracking customer names, their subscription start and end dates, and whether they renewed. Can you suggest metrics to track churn rate?" Even without direct access to your data, ChatGPT's assistance can guide you on what formulas to use, which metrics to calculate, and how to organize the spreadsheet for clarity.
When combing over a document submitted by two defense lawyers from the firm Cozen O'Connor, district judge David Hardy found at least 14 citations of case law that appeared to be fictitious, Reuters reported. Others were misquoted or misrepresented. After being confronted, the two defense lawyers soon pleaded guilty: one of them had used ChatGPT to draft and edit the document. Where other judges have sanctioned lawyers for committing similar sins, judge Hardy offered a humiliating ultimatum last week that's borderline cruel and unusual.
AI agents have guardrails in place to prevent them from solving any CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart), based on ethical, legal, and platform-policy reasons. When asked directly, a ChatGPT agent refuses to solve a CAPTCHA, but anyone can apparently use misdirection to trick the agent into giving its consent to solve the test, and this is what SPLX demonstrated.
The cryptocurrency market operates at a speed and scale that is impossible for any single human to fully comprehend. Every minute, thousands of data points are generated across news feeds, social media platforms, onchain metrics and technical charts. For the average modern trader, the primary challenge is no longer accessing information but processing it effectively to find a clear, actionable signal amid the deafening noise.
Ethan Smith is the CEO of Graphitethe leading SEO growth agencyand my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google searchand most companies are completely missing this opportunity.
Only folks who work in social media know the challenges of creating and curating a social media content calendar with all the right insights. This is why bringing in artificial intelligence (AI) as your creative partner works really well. AI brings in creative ideas to simplify the content creation process, helps generate templates, and even suggests strategy optimizations to create a consistent posting schedule.
Researchers Deng et al. (2025) recently asked: Does ChatGPT enhance student learning? They conducted a meta-analysis including 69 studies published from 2022 to 2024. Looking at the overall effects across all studies, they concluded that ChatGPT enhances academic performance, affective-emotional states, and higher-order thinking propensities, while also reducing mental effort. However, Weidlich et al. (2025) identified several flaws in the meta-analysis.
With multiple mental health- related deaths already linked to ChatGPT, it now looks like the abysmal medical advice spat out by the OpenAI chatbot may end up claiming another life. In an interview with the Daily Mail, a 37-year-old named Warren Tierney explained how he went from a concerned and doting husband during his wife's difficult pregnancies to his own stage-four cancer diagnosis after the chatbot told him that his increasingly severe sore throat wasn't cause for concern.
On Thursday, OpenAI announced that ChatGPT users can now branch conversations into multiple parallel threads, serving as a useful reminder that AI chatbots aren't people with fixed viewpoints but rather malleable tools you can rewind and redirect. The company released the feature for all logged-in web users following years of user requests for the capability. The feature works by letting users hover over any message in a ChatGPT conversation, click "More actions," and select "Branch in new chat."
Delve, intricate, surpass. Perhaps you've been hearing and seeing these words more often -- ChatGPT may be to blame. People are adopting language from the chatbot's lexicon, according to Florida State University researchers . The university's Modern Languages and Linguistics, Computer Science, and Mathematics departments collaborated to reveal that the chatbot's most overused words are influencing human speech patterns.
Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn't have one, customers didn't know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking on the first page may not mean you'll be found.
Will ChatGPT replace Google, or will marketers need to optimize for both? We're sure many of you might disagree, but we firmly believe that both of them are and will remain equally beneficial and powerful. The only thing that changes is the future of SEO in the AI era, making it less about keyword stuffing and more about semantic relevancy and trustworthiness.