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Google utilizes user data "[a]t every stage of the search process," from crawling and indexing to retrieval and ranking. User data further helps Google understand which ads capture users' attention, enabling it to better evaluate ad quality and serve more relevant ads in the future. (finding that users' sessions data "helps to tailor the advertisements that Google delivers to [them]"). These improvements in search quality and ad monetization ultimately translate into higher revenue, as superior search results attract additional users and more targeted ads generate more clicks.

RCS ads have been a thing on Android for a while now, but now, even iPhone users in the US are receiving them.

Guzman's video garnered 2.4 million views, nearly 480,000 likes and nearly 12,000 comments, mostly from Pinterest users who deeply appreciated the information the creator shared.