"We're continuing to improve the way our AI products feel relevant to you, understand your goals, and help you accomplish tasks more efficiently. We're also using Meta AI, and our other AI features, to improve your experience on all of our platforms. We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels."
"Whether it's a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they're more likely to see content they're actually interested in - and less of the content they're not. For example, if you chat with Meta AI about hiking, we may learn that you're interested in hiking - just as we would if you posted a reel about hiking or liked a hiking-related Page."
"any conversations that you have with Meta AI about things like religion, sexual orientation, political leanings, health, racial or ethnic origin or philosophical beliefs will not be used for ad targeting, as they qualify as sensitive issues."
More than 1 billion people use Meta AI monthly. Meta is improving AI products to better understand user goals and help accomplish tasks more efficiently. Interactions with Meta AI and other AI features will be used to personalize content and ads across Meta platforms, including posts and reels. Notifications and emails about the update will be sent several weeks before it takes effect on December 16, 2025. Voice and text exchanges with AI will influence recommendations so users see more relevant content, such as groups or ads related to discussed interests. Conversations on sensitive topics will not be used for ad targeting.
Read at Social Media Today
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