#youtube

#youtube

YouTube is expanding its live-stream Gift Goals to all creators in the U.S., while it's also got some improvements to its auto-dubbing option, which will make your alternative language variations more appealing. which enables creators to incentivize donations during a live-stream, by offering a reward at a certain donation threshold. announced that it was testing this with selected live-stream creators last month, and now, it's making live-stream gift goals available to all eligible creators in the U.S. Gift goals can help you build your community by encouraging your viewers to work towards a common mission. Once you reach your goal, you can celebrate with your community in a variety of creative ways."

In part two of How YouTube Ate TV, Fast Company 's oral history of YouTube, we look at how the company's rapid ascent after its 2005 founding led to multiple challenges, from bandwidth costs to unhappy copyright holders. This prompted the startup to consider selling itself, and on October 9, 2006, Google announced that it would be buying it, for $1.65 billion. That deal came with the promise that the web giant would help YouTube scale up even further without micromanaging it. Eventually, the balance they struck between integration and independence paid off. But when YouTube was still a tiny, plucky startup, nobody was looking that far ahead.

YouTube is the most powerful platform in entertainment, and as such it has outsize influence on what kind of entertainment people make and watch. When YouTube adds a mid-video ad break, videos get longer to accommodate it. When YouTube tells podcasters to make video, podcasters make video. And for its next act, it appears the company is prepared to turn all its creators into livestreamers.

But over its first 20 years, YouTube didn't just survive-it revolutionized media, redefining what TV could be. By letting anyone upload video for free, it empowered a new generation of creators to cater to every imaginable audience and attract fan bases in the millions. It taught marketers to appreciate the value of reaching these viewers, and it used technology to give rights holders control over their content. The platform conquered PCs and then smartphones and was eventually available on nearly every new TV set.

You know how it is. You got your phone, I've filmed it and gone, 'Look at the state of this garden. I'm going to sort this garden out'

YouTube first announced the option back in April, with the process enabling creators to generate whatever stickers they might like, as another decoration for their clips. Use an AI sticker to generate something from your imagination, or an image sticker to add photos from your phone's gallery. These new features build on our existing five stickers which include Q&A, add yours, poll, quiz, and shopping.

YouTube has put traditional media companies like Disney and Netflix on watch, grabbing the top spot in share of TV viewing among media companies for months running. But the Google platform is far from done. "It's still early days," Kurt Wilms, senior director of product, told Business Insider in an interview on Tuesday. "Especially with Gen Z." "YouTube's always known that creators are the lifeblood of what people want to watch, and I think it's flattering that other streamers are figuring that out and talking to creators, too," he said.

Advertising spending on YouTube has been on the rise of late as traditional sellers like linear TV networks struggle. Total ad revenue on YouTube climbed 15% in 2024 to reach $36.1 billion. The company shares 45% of ad revenue with channel owners, so the $100 billion figure includes additional payouts for programming, though the company didn't offer a detailed breakdown.

It's not so much what Hank Green said, but what the Hank Green-hosted SciShow on YouTube put forward. The video is framed as physicists using science to explain the art of knitting, which until now has been innovated simply "through trial and error," and that "how it all works was mostly a mystery." Recently, scientists used a computer model to determine how certain knit stitches will behave, thus being able to predictively pattern knit fabrics for the first time.

YouTube is expanding access to its multi-language audio option, which will give more creators the opportunity to reach new audiences by translating their content into different languages.

The report, conducted in partnership with youth consultancy Livity, incorporates feedback from over 7,000 young people aged 13-18 from seven countries across Europe, and explores how they use digital platforms to learn.

The Walt Disney Co. has agreed to pay $10 million to settle a Federal Trade Commission inquiry into alleged violations of child privacy laws. The settlement, disclosed Tuesday, covers videos that Disney uploaded to YouTube that were not properly marked as children's content. That lapse allowed the videos to become targets for online advertising, drawing the attention of federal regulators.

Mukbang, meaning 'eating show,' originated in South Korea and became widely popular in the 2010s, attracting massive audiences to watch individuals consume large amounts of food.

"I know there are so many bigger problems in the world, but something I love so much and something I look forward to so much was just completely stripped from me, and I do not know how to deal with that."

Ben Meiselas produces timely, engaging video content on current events, primarily targeting President Trump, utilizing an off-the-cuff style honed from his trial lawyer career.

The partnership marks a major milestone for scripted creators interested in brand partnerships.

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.

Instagram's updated requirements for going Live necessitate that creators have public accounts and a minimum of 1,000 followers, creating barriers for smaller creators.