#advertising

#advertising

Snap Inc (NYSE:SNAP) is scheduled to unveil its first-quarter earnings on Wednesday, with analysts eyeing an EPS loss of 3 cents and revenue of $1.7 billion. Here's what investors need to know. Historical Context And Market Sentiment Leading up to this earnings call, Snap has navigated a tumultuous landscape marked by underperformance and broader market weakness. This backdrop of volatility underscores the critical nature of the upcoming earnings report as a potential catalyst for reversing recent downward trends in its stock price.

Pencil's experiment focused on written copy in Facebook product ads rather than big-budget creative. Despite widely held concerns that the tech could cannibalize copywriting jobs, that doesn't mean professional creatives are ignoring the tech. Shruthi Subramanian of Serviceplan Munich (above) was named the most-awarded copywriter in the world in The Drum's World Creative Rankings. She says the tools can be put to good use, albeit with caution.

AT FIRST GLANCE, the phrase "avant-garde advertising" might seem like a contradiction in terms: The avant-garde is assumed to be inherently anti-capitalist and the realm of advertising crassly commercial. But the involvement of avant-garde artists with advertising is in fact rich, complex, and long-standing, encompassing a full century of collaborations, critiques, and reworkings of all sorts. That entanglement-in all its diversity-is the topic

On Facebook, our feed and video ranking improvements in Q4 2025 delivered a 7% lift in views of organic feed and video posts, with video time spent growing double-digits year-over-year in the US. Facebook is now surfacing over 25% more same-day Reels compared to Q3 2025, and on Instagram we increased the prevalence of original content in the US by 10 percentage points in Q4, with 75% of recommendations now coming from original posts. Threads is benefiting too, with Q4 optimizations driving a 20% lift in time spent.

As Wall Street obsessed over Microsoft's Azure growth rates and OpenAI accounting, LinkedIn quietly crossed $5 billion in quarterly revenue for the first time in the Redmond company's December quarter, up 11%. That puts the business social network on an annual run rate of more than $20 billion. LinkedIn is known for its recruiting tools and job postings, but given overall weakness in the job market, the latest growth is being fueled by LinkedIn Marketing Solutions, its advertising business.

The advertising world is obsessed with boxes. By boxes, I mean predefined formats - like a 30-second TV slot, a radio jingle, a digital banner, or a billboard - created by entertainment platforms for advertisers to place their messages within. While these boxes offer clear advantages - such as consistency, interoperability, and simplicity - their very design reflects a one-way dynamic: the industry pushes adverts to consumers in return for their engagement with content. The intent and direction are entirely industry-led.

The coffee giant hit the ground running with its annual yuletide campaign Nov. 1. In a nod to the adult coloring book craze, this year's cups feature hints of red and green, but are mostly black-and-white, encouraging customers to fill in the stylized trees, ornaments, and gifts with the hues of their choice. However, it's the commercial for this year's holiday campaign, titled "Give Good," that's generating the most buzz.

Federico Seneca (18911976) emerged as one of the most influential graphic designers of the early 20th century, known for fusing avantgarde artistry with commercial clarity. As art director for Perugina and later Buitoni, he reshaped Italian advertising by replacing literal imagery with bold, metaphordriven visuals. His most iconic contribution was the Baci chocolate identity, inspired by Hayez's *The Kiss*, featuring two lovers silhouetted against deep midnight blue. Drawing heavily from Futurism and Cubism, his work embraced geometric forms, dramatic contrasts,

To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventually doing them better too. And with 1.7bn users (a mere 1.4bn more than you), is doing so in front of more people, hence attracting more and more advertisers who continue to flock to them in their droves.

The Mumbai-headquartered agency group, which combines Marching Ants Advertising and Trigger Happy Entertainment (MA&TH), following a merger of the two operations in 2019, provides content creation services for clients such as film distributors, over-the-top (OTT) providers, producers, film production studios, broadcast companies and international brands. The Drum spoke with Hakuhodo's general manager for international business strategy Yasutoshi Hiratsuka to learn more about the group's growth plans in India and across Asia.

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.

OpenAI has pulled in a billion-dollar month from something other than ChatGPT. Sam Altman said in a post on X on Thursday that OpenAI added more than $1 billion in annual recurring revenue in the past month "just from our API business." "People think of us mostly as ChatGPT, but the API team is doing amazing work!" the OpenAI CEO wrote.

As we contemplate a future of self-driving cars, Cameron Clarke finds out that there's still some way to go in convincing the public to cede control to machines. John Reynolds explores the almost unimaginable opportunities a driver-free society presents for advertisers. Design will play a large role in gaining public acceptance and mass adoption of driverless technology, so The Drum takes a look at some of the weird and wonderful concepts seen so far, and asks designers what challenges remain.

Let's say in drug discovery, if we licensed our technology, you have a breakthrough. The drug takes off, and we get a licensed portion of all its sales,

Advertisements are coming to ChatGPT. The world's most popular chatbot will soon serve up advertisements influenced by its conversations with users. OpenAI says it will not sell user data to advertisers and that conversations will be kept private, but the decision reorients the financial incentives of one of the most widely used products in artificial intelligence.