#creator-economy

[ follow ]
#content-creation
fromDigiday
1 week ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

fromDigiday
1 week ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

#social-media
Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
fromAdweek
2 months ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromThe Drum
2 months ago
Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

fromVariety
2 months ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
fromAdweek
2 months ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromThe Drum
2 months ago
Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

fromVariety
2 months ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

#influencer-marketing
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
2 months ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromHackernoon
1 year ago
Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
2 months ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromHackernoon
1 year ago
Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

#podcasting
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
#substack
#roblox
E-Commerce
fromTechCrunch
2 months ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
E-Commerce
fromTechCrunch
2 months ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
#youtube
Media industry
fromThe Hollywood Reporter
2 months ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
1 month ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
1 month ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
Media industry
fromThe Hollywood Reporter
2 months ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
1 month ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
1 month ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
fromDigiday
1 week ago

In Graphic Detail: Inside the state of the creator economy industrial complex

Billion Dollar Boy's research found that around a third of marketers found that the following are their top three concerns: Managing relationships at scale, ensuring creator preference for brand partnerships, and maintaining authentic content.
E-Commerce
#content-monetization
#ai-tools
Artificial intelligence
fromDigiday
2 months ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
Artificial intelligence
fromDigiday
2 months ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
fromBitcoin Magazine
2 weeks ago

Rumble Partners With MoonPay To Launch Bitcoin Wallet For Creators

Rumble announced an exclusive partnership with MoonPay to launch a Bitcoin and crypto wallet that will let creators handle their earnings outside traditional banking systems.
Cryptocurrency
#media-industry
#advertising
Media industry
fromBusiness Insider
1 month ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromVariety
2 weeks ago
E-Commerce

Amazon-Backed Spotter Hires Walmart and Snap Alum Jodie Stocker Kennedy as Chief Revenue Officer

Media industry
fromBusiness Insider
1 month ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromVariety
2 weeks ago
E-Commerce

Amazon-Backed Spotter Hires Walmart and Snap Alum Jodie Stocker Kennedy as Chief Revenue Officer

fromBusiness Insider
2 weeks ago

It's easier than ever to turn video game modding into a career

"The International Trade Administration valued the video game industry at $184 billion globally in 2023, underscoring its immense growth and popularity over the years."
Video games
fromDigiday
2 weeks ago

LinkedIn makes it easier for creators to track performance across platforms

The new Member Post Analytics API allows creators to plug LinkedIn performance metrics into 11 third-party tools, enhancing their content management capabilities.
E-Commerce
fromDigiday
1 month ago

What you missed at Cannes Lions 2025

"This year's Cannes Lions felt more practical than ever before, with marketers demanding actual, tangible case studies of AI demonstrated in efficient meetings, reflecting a pragmatic shift in the industry."
Marketing tech
Marketing tech
fromRetail Dive
1 month ago

Lowe's launches creator network to build bonds with millennials, Gen Z

Lowe's launched the first home improvement creator network to engage millennial and Gen Z audiences.
fromHackernoon
2 months ago

The Fintech Upgrade Streamers Didn't Know They Needed | HackerNoon

Creators in the streaming industry face significant challenges with monetization, including payout delays, high fees, and poor user experiences, making it tough for them to earn directly.
Non-profit organizations
fromEntrepreneur
1 month ago

Learn How to Create Profitable Online Content for Only $25 | Entrepreneur

Studies show online audiences prefer videos over text, making it vital to focus on video content creation strategies for successful engagement and marketing.
Social media marketing
fromForbes
1 month ago

What Every Creator Should Know Before Launching A Digital Product

The creator economy now emphasizes real product ownership over follower counts.
Memberships and subscriptions dominate, while software represents the industry's future.
Authentic value delivery is key for creators transitioning from content to commerce.
Marketing tech
fromTechCrunch
1 month ago

Creator Caucus launches in Congress with support from Patreon, YouTube | TechCrunch

As digital content creators' online presence continues to reach billions globally, Congress must work to ensure resources and protections are in place to support their success in this new era of start-ups.
NYC startup
Marketing tech
fromBusiness Insider
1 month ago

Read the pitch deck a music startup used to raise $5M to connect artists and fans using their mobile wallets

Sesh connects artists with fans outside social media using innovative tools.
Travel
fromEater
1 month ago

Would You Fly Around the World for Your Favorite Food Creator?

Creator-led travel experiences are redefining fan engagement and loyalty.
fromHackernoon
1 year ago

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

GOMBLE BUILDERS empowers supporters, NFT holders, and developers to collaboratively shape game content, allowing contributors to be rewarded for their creative assets and ideas.
Growth hacking
Marketing tech
fromDigiday
2 months ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
Marketing tech
fromEntrepreneur
2 months ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
fromForbes
2 months ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet.
Social media marketing
Growth hacking
fromEntrepreneur
2 months ago

Inside the Fight League That's Turning Creators Into Broadcasters | Entrepreneur

GLORY CEO Marshall Zelaznik believes creators are essential for his company's growth strategy, likening them to new TV networks for fan engagement.
Startup companies
fromEntrepreneur
2 months ago

Why Solopreneurs Should Think Like Startup Founders | Entrepreneur

Solopreneurs can adopt startup strategies to achieve independence and growth.
The creator economy is shifting towards direct-to-fan engagement, offering new revenue opportunities.
fromInc
2 months ago
Mental health

Why I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From It

The creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
[ Load more ]