#youtube-advertising

#youtube-advertising

Let's make a deal The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company.