Google introduces unskippable video ads on YouTube's TV app in 6-second, 15-second, and 30-second formats to increase ad revenue and drive YouTube Premium subscriptions.
Survey confirms the obvious: Everyone hates YouTube's unskippable new ads
YouTube viewers overwhelmingly reject unskippable 30-second ads on the TV app, with the vast majority expressing strong disapproval in a poll of over 6,700 users.
YouTube rolls out unskippable ads - they're so annoying I'm mulling drastic measures
YouTube introduced 30-second unskippable ads on televisions, available in 6, 15, or 30-second lengths, with removal possible through paid subscription options.
Google introduces unskippable video ads on YouTube's TV app in 6-second, 15-second, and 30-second formats to increase ad revenue and drive YouTube Premium subscriptions.
We asked if YouTube's unskippable ads have gone too far, and readers didn't hold back
Nearly nine out of ten surveyed people support government limits on unskippable YouTube ads due to excessive frequency and negative impact on user experience.