Have you ever been a part of a product launch that felt more like a daunting experience, rather than an exciting or thrilling one? The product launch where users got more confused and felt helpless? Where they could not even point out what was wrong, because the product team worked so heavily on improving the tech and the UX, that it actually changed the way they were used to working before.
So I'm lying in bed, squinting at my novel, holding it at arm's length like some sort of demented scarecrow. The text size that seemed perfectly readable two years ago now appears to have been written by ants. Welcome to your fifties, they said. It'll be fun, they said. I have to be honest; this decline in my eyesight has been a real wake-up call. Not just because I need to wear my multifocals to bed; making feel like an owl in a Disney movie.
Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely critical for email marketing success. If your emails aren't optimized for smartphones and tablets, you're essentially throwing away two-thirds of your potential engagement.
The first thing you see on Zara's homepage is a random product or collection, dropped in without context. No categories, no overview, just one item staring at you. It feels like starting a book from the middle. The description text is so small it might as well not exist. Unless you zoom in, you can't read it, which makes it useless and definitely not accessible.
This week, Apple launched its biggest design update in years: Liquid Glass. It's a new approach to the software design behind the iPhone, iPad, Mac, and Apple Watch. Liquid Glass is making appearances on everything from Apple's marketing materials to the 24-carat trophy that Tim Cook gifted to Donald Trump. Apple is betting that it's going to redefine the visual language of its user experience as it enters the AI era.
The goal is to make buttons intuitive, easy to use, and - predictable. But is the disclosure, about participating in social media and expressing approval, full and revealing? I guess it all comes down to what you would define as a "positive experience". As I write this, two messed up, intertwined things are happening. Both can be directly linked to how the engagement dynamics of social media, driven by technology such as "like" buttons, has negatively impacted global politics.
Volkswagen's top brass has come to the same conclusion as just about every single person trying to open a Tesla door for the first time: Flush door handles may look sweet, but they often suck in practice. At the IAA Mobility show in Munich, Volkswagen brand CEO Thomas Schäfer told Deutsche Welle that the automaker has received quite a bit of feedback regarding flush-mounted door handles. The verdict? Customers want function over form, and Volkswagen is going to give it to them.
Apple calls the design "Liquid Glass," and it means that a lot of things on your iPhone will now have a glassy sheen. The edges of app icons look like they're carved out of a chunk of glass. When you press and hold on text to get a closer look at it, a glass-like bulb will magnify what you're looking at. As you're scrolling websites in Safari, you'll see content slide under the translucent search bar and back button.
Seeing your life as a Hero's Journey can make you happier, more resilient, and more fulfilled. But these same principles can also transform your digital products, helping you create more motivating and meaningful user experiences. In this article, I'll share insights from a recent paper on the psychology of the Hero's Journey. I'll explain what it is, guide you through a simple exercise to help you experience its psychological effects, and explore how you might heroify your own digital products.
Ethics must be a primary consideration while designing product experiences. While many designers prioritize creating user experiences and smooth interactions, there is an often-overlooked aspect of design that can significantly impact users: dark patterns. These manipulative design techniques have the potential to deceive users, erode trust, and damage your brand's reputation. In this exploration of patterns, we will delve into what they are, why they pose problems, and how designers can safeguard user trust and promote ethical design.
In 2014, Snapchat acquired our startup, Scan, for $54 million, back when QR codes were still relatively new. Most people hadn't tried them, and phones didn't support them natively. The technology was promising, but the experience wasn't, so it sat behind a clunky UX. We removed that friction and made QR codes easier to create, scan and deploy, which led to quick adoption.
The Psychology of Missed Moments Humans are wired to crave completion. Reaching a clear outcome gives us a sense of closure, and that's the point at which a celebration can amplify the experience. But if you celebrate too early, you distort the user's ability to predict what comes next. They expected the flow to be finished . The result? Frustration, not delight.
Choosing the right mobile app company is one of the most important decisions you'll make when turning your app idea into reality. The success of your mobile app depends not only on the concept but also on the expertise, approach, and support provided by the mobile app development company you choose. With so many potential partners in today's competitive market, knowing how to choose the best mobile app development company can feel overwhelming.
They're for things like figuring out bus pickup timings, notifying the school about days off, and keeping parents informed about grades and special events. All of those things are helpful! (It'd be easier to have them all in one app.) But these apps and services are often clunky, buggy, and have confusing design - making it hard to figure out where to get the information you need.
Pixels continue to ship with a brilliant Actua 120Hz OLED screen set to a more conservative 60Hz by default. It's fine for battery conservation, but if you want buttery-smooth scrolling and animations that show off the screen's full potential, turn on Smooth Display.
Reliability is the probability that a service will consistently perform as expected over a defined period of time. But to make that definition useful in practice, you need to answer two key questions: What exactly counts as "good enough"? And how do you measure it?
GAIA is revolutionising the legal industry with AI that automates legal work and empowers legal professionals to work more efficiently and effectively.
When we think of 'digital product design', it's tempting to frame it in terms of usability, engagement, or revenue. But those are surface-level outputs. Underneath, design decisions are time-shaping mechanisms.
The beauty of the Echo Show is that it doesn't require constant tinkering. It pulls directly from the tools we already use - our calendars, our smart devices, our photo albums - and puts them all in one visible place.
Complex interfaces in Web3 often feel like navigating a maze-seed phrases, gas fees, and wallet setups deter everyday users who simply want seamless experiences like those in Web2 apps. This deters adoption because it creates friction, leading to high drop-off rates; studies show that over 80% of potential users abandon Web3 apps during the onboarding process.
Cognitive abilities vary dramatically among individuals with schizophrenia, proving that designing three difficulty settings isn’t sufficient for accessibility in cognitive remediation games.