#ad-spend tag - Briefly

We've never spent more on advertising. It's never done less for us

Global advertising spend has risen sharply while advertising effectiveness and ROI have declined, despite creativity remaining the primary driver of marketing success.

Business

fromAdExchanger

1 week ago

IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals | AdExchanger

Novacap will acquire IAS for $1.9 billion, take the company private, and provide capital to invest in artificial intelligence while Vista exits its stake.

Marketing

fromDigiday

2 weeks ago

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer confidence is down, shoppers seek value, marketers remain cautiously optimistic and keep investing despite margin pressures and mixed holiday spending expectations.

Online marketing

fromTech Times

1 month ago

How to Find Wasted Spend in Your PPC Campaigns Fast

Wasted ad spend in PPC campaigns results in missed conversions that could have been achieved with better keyword management.

Television

fromDigiday

2 months ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.

fromEMARKETER

3 months ago

Financial media ad spend will top $1 billion by 2026

The major jump in financial media ad spend demonstrates how important first-party data-driven ad solutions are to marketers.

fromDigiday

3 months ago

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,

Media industry

Marketing tech

fromEMARKETER

3 months ago

Temu and Shein slash Google Shopping ads in response to tariffs

The withdrawal from Google Shopping ad spending significantly impacted Temu and Shein's user engagement and advertising performance.

Marketing tech

fromAdweek

3 months ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.

Media industry

fromExchangewire

4 months ago

Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk's X Lawsuit - ExchangeWire.com

DoubleVerify's defamation suit against Adalytics reveals significant disputes over integrity and competition in digital advertising.

Major brands counter Elon Musk's claims regarding ad spending on X, citing internal mismanagement under his leadership.

fromForbes

4 months ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."

Marketing tech

fromExchangewire

4 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.

Marketing tech

#programmatic-advertising

fromThe Drum

5 months ago