#programmatic-advertising

#programmatic-advertising

The company reported momentum in its CTV, retail media, and data-driven buying offerings, citing integration with Dollar General, LinkedIn, Netflix, PacVue, and Skaai, as well as the recently launched agentic planning tools within its Koa platform.

The conversation I keep having with UK publishers starts in the same place: traffic is down, audiences are fragmenting, and impressions are declining. The Q1 2026 data does not dismiss that concern. But it does show something equally important: eCPM is up year on year. Slightly, but up. In a quarter where volume fell sharply, the price per impression held. That is not the behaviour of a broken market.

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.