#adtech

#adtech

The Trade Desk operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, and tightening the connection between data and campaign outcomes.

The US Department of Justice and a coalition of states are demanding the sale of AdX. This platform enables publishers to sell advertising space through auctions that take place within milliseconds. Google charges a 20 percent commission for this. The Justice Department also wants Google to make the auction system open source, so that it is clear exactly how the winner is determined.

Our Customer is a Swedish AdTech company that is transforming how publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world's largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together, we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc.

Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic hire supports Overwolf's continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.

Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.

Among the highlights, Netflix explained how it plans to expand Netflix Ads Suite-the company's in-house ad platform-in the coming months. NAS is currently live in the U.S. and Canada, and goes live in EMEA next week.

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.

Nexad aims to establish itself as the leading advertising platform for AI applications, enacting a model that connects ads with tailored audiences, increasing engagement.