"Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, has today (16th December, 2025) announced its partnership with Bedrock Platform, the next-generation, media buying infrastructure provider built for the AI age. The partnership enables Bedrock Platform customers to benefit from LocID, keeping IP-based identity signals consistent across campaigns for cleaner coordination, dependable reach, and more reliable measurement."
"While IP addresses are often treated as a universal identifier for targeting and cross-channel matching, their volatility can undermine precision, increase costs, and complicate attribution. With LocID fully integrated into Bedrock Platform, advertisers gain a stable, location-based identifier that stays consistent even as IP addresses shift. Positioned at the network layer, LocID transforms ever-shifting IP addresses into a powerful backbone for delivery, measurement, and smarter decision-making."
Digital Envoy partnered with Bedrock Platform to integrate LocID into the media buying infrastructure. LocID converts volatile IP addresses into a stable, location-based identifier positioned at the network layer. The stable identifier maintains consistent identity signals across campaigns, enabling cleaner coordination, dependable reach, and more reliable measurement. The privacy-safe anchor aligns audience data, campaign curation, delivery, and attribution to reduce signal waste and sharpen performance insights. Integration supports unified audience activation across connected TV, digital out-of-home, audio, and other addressable channels, improving decision-making and ROI-focused advertising.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]