The move marks a turning point for AppLovin, best known for placing ads inside free-to-play mobile games like Wordscapes and Clockmaker. By rebranding its advertising platform around Axon, which is the name of the AI algorithm that powers its ad targeting, the company is positioning itself as a contender in the broader e-commerce advertising market, long dominated by behemoths like Meta and Google.
AppLovin develops ad tech software with a focus on mobile and connected TV campaigns, recently expanding into e-commerce advertising, highlighting growth opportunities.
AppLovin reported a significant revenue jump of 77% to $1.26 billion in its recent quarter, exceeding analyst expectations of $1.22 billion, despite the sale of its Apps business. Adjusted EBITDA nearly doubled to $1.02 billion, indicating strong operational performance and profitability.