#ad-tech

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#ai
Marketing tech
fromDigiday
2 months ago

Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'

Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.
The initiative aims to address digital media buying inefficiencies.
Marketing tech
fromDigiday
2 months ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
2 months ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Marketing tech
fromDigiday
2 months ago

Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'

Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.
The initiative aims to address digital media buying inefficiencies.
Marketing tech
fromDigiday
2 months ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
2 months ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Artificial intelligence
fromExchangewire
2 weeks ago

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.
Marketing tech
fromExchangewire
2 days ago

From AI to Attention: A Final Preview of Topics at ATS Singapore 2025

ATS Singapore 2025 will explore key ad tech issues, focusing on AI and consumer attention.
Over 700 industry members expected to attend, featuring diverse speakers and topics.
more#ai
#programmatic-advertising
Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
3 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
3 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
3 months ago

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
Media industry
fromExchangewire
1 month ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

Marketing tech
fromDigiday
2 months ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
3 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
3 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
3 months ago

Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger

Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
Media industry
fromExchangewire
1 month ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

more#programmatic-advertising
#stock-market
Marketing tech
fromDigiday
3 months ago

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.
Marketing tech
fromThe Motley Fool
3 months ago

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: MNTN is ad tech's canary in the coal mine for future public listings

MNTN's IPO resurgence offers a hopeful outlook for ad tech companies in public markets amid challenges.
Marketing tech
fromDigiday
3 months ago

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.
Marketing tech
fromThe Motley Fool
3 months ago

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: MNTN is ad tech's canary in the coal mine for future public listings

MNTN's IPO resurgence offers a hopeful outlook for ad tech companies in public markets amid challenges.
more#stock-market
fromExchangewire
4 days ago

Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

Covatic Tag significantly streamlines access to premium audience data solutions for publishers, broadcasters, and media owners, enabling quick deployment through user-friendly configurations.
Marketing tech
#google
Marketing tech
fromQuartz
1 month ago

First search, now ads: How Google could be forced to break up its empire

The DOJ aims to break Google's monopoly in search and ad tech by demanding the divestiture of key business units.
Marketing tech
fromDigiday
1 month ago

What if Google isn't forever? Marketers grapple with a platform in flux

Marketers are reevaluating their reliance on Google due to recent antitrust rulings and shifting perspectives on advertising strategies.
Marketing tech
fromDigiday
1 month ago

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.
Marketing tech
fromTechCrunch
1 month ago

US DoJ wants Google to sell two of its ad products | TechCrunch

The DOJ proposes Google divest key advertising products to restore competition after a court ruling on monopoly practices.
Marketing tech
fromDigiday
1 month ago

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.
Marketing tech
fromQuartz
1 month ago

First search, now ads: How Google could be forced to break up its empire

The DOJ aims to break Google's monopoly in search and ad tech by demanding the divestiture of key business units.
Marketing tech
fromDigiday
1 month ago

What if Google isn't forever? Marketers grapple with a platform in flux

Marketers are reevaluating their reliance on Google due to recent antitrust rulings and shifting perspectives on advertising strategies.
Marketing tech
fromDigiday
1 month ago

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.
Marketing tech
fromTechCrunch
1 month ago

US DoJ wants Google to sell two of its ad products | TechCrunch

The DOJ proposes Google divest key advertising products to restore competition after a court ruling on monopoly practices.
Marketing tech
fromDigiday
1 month ago

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.
more#google
#demand-side-platform
Marketing tech
fromDigiday
3 weeks ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromDigiday
1 week ago
Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

Marketing tech
fromDigiday
3 weeks ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromDigiday
1 week ago
Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

more#demand-side-platform
#retail-media
fromDigiday
1 week ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
1 week ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday
1 week ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
1 week ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

more#retail-media
Marketing tech
fromDigiday
1 week ago

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.
#the-trade-desk
fromDigiday
3 weeks ago
Marketing tech

The Trade Desk unfurls OpenSincera

The Trade Desk introduces OpenSincera, a tool aimed at improving supply chain transparency in digital advertising.
The launch marks a significant move for The Trade Desk amid a tumultuous year for the company.
fromDigiday
3 weeks ago
Marketing tech

A check on The Trade Desk's risks and rewards

The Trade Desk is strategically focusing on direct deals with advertisers amid increased competition and industry pressure.
Tech industry
fromAol
2 weeks ago

2 Nasdaq-100 Stocks I'd Buy Without Hesitation Right Now

The Nasdaq-100 index is rebounding with promising investment opportunities despite economic uncertainties.
The Trade Desk is a leading ad tech stock, recovering strongly after a brief downturn.
Marketing tech
fromDigiday
2 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
more#the-trade-desk
#generative-ai
Marketing tech
fromDigiday
2 weeks ago

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.
Marketing tech
fromDigiday
2 weeks ago

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.
more#generative-ai
#leadership
fromExchangewire
2 weeks ago
Marketing tech

Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

fromExchangewire
2 weeks ago
Marketing tech

Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

more#leadership
#netflix
Marketing tech
fromAdweek
3 weeks ago

Netflix Ad Tier Hits 94 Million Global Monthly Active Users

Netflix's ad tier is experiencing significant growth, with 94 million monthly active users globally and high user engagement levels.
Marketing tech
fromExchangewire
2 weeks ago

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.
Marketing tech
fromAdweek
3 weeks ago

Netflix Ad Tier Hits 94 Million Global Monthly Active Users

Netflix's ad tier is experiencing significant growth, with 94 million monthly active users globally and high user engagement levels.
Marketing tech
fromExchangewire
2 weeks ago

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

Netflix expands its ad capabilities across EMEA with in-house ad tech suite, enhancing tools and measurement for advertisers.
more#netflix
#sustainability
fromDigiday
2 months ago
Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

fromExchangewire
2 weeks ago
Marketing tech

Kargo Achieves Official CarbonNeutral Certification, Reflecting a Global Commitment to Sustainability

fromDigiday
2 months ago
Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

fromExchangewire
2 weeks ago
Marketing tech

Kargo Achieves Official CarbonNeutral Certification, Reflecting a Global Commitment to Sustainability

more#sustainability
fromExchangewire
3 weeks ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.
Marketing tech
Marketing tech
fromDigiday
4 weeks ago

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.
#digital-marketing
Marketing tech
fromForbes
2 months ago

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.
Large language models are changing how users search for information, potentially overshadowing traditional search engines.
Marketing tech
fromDigiday
3 months ago

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.
Marketing tech
fromDigiday
2 months ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
Marketing tech
fromForbes
2 months ago

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.
Large language models are changing how users search for information, potentially overshadowing traditional search engines.
Marketing tech
fromDigiday
3 months ago

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.
Marketing tech
fromDigiday
2 months ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
more#digital-marketing
#artificial-intelligence
Marketing tech
fromDigiday
3 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromDigiday
1 month ago

Why AI integration is the key to amplifying its value

AI in ad tech should enhance workflows rather than serve as isolated features for maximum impact.
Marketing tech
fromDigiday
3 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromDigiday
1 month ago

Why AI integration is the key to amplifying its value

AI in ad tech should enhance workflows rather than serve as isolated features for maximum impact.
more#artificial-intelligence
fromExchangewire
1 month ago

ATS Singapore 2025: What to Expect

Rachel Smith, CEO of ExchangeWire, expresses excitement over returning to the APAC region for ATS Singapore 2025, emphasizing the industry's development amid challenges.
Marketing tech
#digital-media
Marketing tech
fromExchangewire
2 months ago

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Startup companies
fromExchangewire
2 months ago

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
fromExchangewire
1 month ago
Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

Marketing tech
fromExchangewire
2 months ago

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.
Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.
Startup companies
fromExchangewire
2 months ago

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.
fromExchangewire
1 month ago
Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

more#digital-media
Marketing tech
fromExchangewire
1 month ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.
Data distribution companies are essential for effective digital advertising campaigns.
#digital-advertising
Marketing tech
fromDigiday
2 months ago

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing tech
fromExchangewire
3 months ago

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Marketing tech
fromExchangewire
3 months ago

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
Marketing tech
fromDigiday
2 months ago

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.
Marketing tech
fromExchangewire
3 months ago

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.
Marketing tech
fromExchangewire
3 months ago

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.
more#digital-advertising
Marketing tech
fromCoinDesk
2 months ago

Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers

Web3 marketing is evolving with innovative targeting methods despite the complexities surrounding user anonymity and data privacy.
UK politics
fromExchangewire
2 months ago

Labour's Impact on UK Ad Tech: What has changed so far? - ExchangeWire.com

Labour's victory has initiated significant reforms in data protection and funding for creative industries in the UK ad tech ecosystem.
#advertising
Marketing tech
fromDigiday
3 months ago

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.
Marketing tech
fromDigiday
3 months ago

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.
more#advertising
fromDigiday
2 months ago

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing is a novel newsletter that aims to provide deeper analysis and insights on the rapidly evolving ad tech landscape that mainstream media often overlooks.
Marketing tech
fromExchangewire
2 months ago

Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

Attekmi has redesigned its ad exchange solutions focused on user feedback to enhance convenience, offering a streamlined experience that improves navigation and accessibility for partners.
Marketing tech
Marketing tech
fromDigiday
2 months ago

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
Marketing tech
fromExchangewire
3 months ago

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

Acquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.
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